Elevate Your Lash Game With Custom Packaging Solutions

Promoting your eyelash business could be a challenging task. But with good lash marketing ideas, you can give your business the boost it needs!

Social media is a great platform for visual businesses like eyelash studios. Since there are millions of people on these platforms, a well-planned lash marketing strategy would work wonders for your business.

Custom Printing

Custom printing is a great way to boost your lash business’s brand recognition and attract more customers. It’s also a low-cost marketing strategy that doesn’t require large-scale advertising campaigns, like billboards or TV.

You can use custom printing to create packaging for your custom lash boxes that will help your target audience remember your brand and stay loyal to it. You can even put a business card into your custom packaging to serve as a reminder for future clients and customers to make another purchase.

Custom printing is an essential aspect of any business, especially for a start-up. It increases product appeal and brings more customers and referrals to the business.

Foil Stamping

Foil stamping is a printing process that uses heat, pressure and foil to achieve unique printed designs. It is a popular and elegant print technique that creates a variety of textural effects on materials such as paper, plastic and card.

The printing process begins by engraving the design onto a metal die (think of it as a rubber stamp, but made of metal). A roll of thin foil is placed between the die and the substrate to be printed.

A custom die attached to a machine is then dispensed over the substrate, with heat and pressure applied. The die-cut stamped down quickly, cutting the foil and leaving a clean, luxurious finish.

Metallic foil - such as gold, silver, copper and holographic - is the most commonly used foil these days, but there are many other colors, finishes and optical effects available. Whether you're printing a solid color or combining it with dimensional embossing or debossing, foil printing can be a great way to elevate your packaging.

Laser Cutting

Laser cutting uses a high-powered laser to vaporize, melt, or burn materials for a clean cut. It can be used for a variety of materials, including metals, wood, plastics, and paper.

Unlike CNC machining, laser cutting does not require workholding tools. It also cuts less material than other cutting processes.

Some lasers are also more energy efficient than others. Fiber lasers, for example, can cut thin sheets of materials faster and use less power than gas-based cutters.

There are also other advantages to using lasers, such as reduced contamination and easier workholding. Precision can also be improved with laser processes, and materials are less likely to warp.

Embossing

Embossing and debossing are two unique print effects that can make a design pop. However, there are many factors to consider before you decide which process to choose for your project.

When embossing, a design is physically raised from the surface of a material by using a die. The die is a personalized metal plate that has one part of the design recessed into it, and the other raised above it.

This technique can also be used to create patterns on different materials, for example, glass and ceramics. It is a very common and affordable way to make your packaging stand out from the competition.

Embossed designs are considered high-end and can add a touch of luxury to your business. They are often associated with quality, and many studies have shown that consumers instinctively reach out to feel them when they see them.